Blog

The latest news and articles from our team.

Alt Text, Accessibility, and SEO

by Jordan Rawlings August 25, 2022 December 2, 2024

GA4, Google Tag Manager

Google Analytics 4 (GA4) Migration Checklist

by Charlie Weller June 30, 2022 July 1, 2022

SEO

SEO Strategies for Nonprofits

by Jordan Rawlings April 29, 2022 August 26, 2024

The Different Types of Google Ads And When to Use Them

by Michaylah Kimbler March 31, 2022 April 18, 2022

Google Looker Studio

Using CASE Statements in Google Looker Studio

by Charlie Weller January 19, 2022 March 11, 2025

News

Things We Liked in 2021

by The Pilot Team December 20, 2021 July 7, 2022

Google Ads, Paid

Google Ads Is Phasing Out Expanded Text Ads

by Michaylah Kimbler October 13, 2021 October 13, 2021

Best Practices for Podcast SEO

by Jordan Rawlings September 29, 2021 September 29, 2021

How to track source, campaign, and other data in form submissions

by Ben Hicks July 14, 2021 February 27, 2024

How To Set Up Google Shopping Organic Listings

by Julia Nordhem July 1, 2021 July 2, 2021

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August 2025 newsletter: Writing blog content that is optimized for AI search

Newsletter archive

July 2025 newsletter: How to see AI traffic in GA4

How to see AI traffic in GA4