Local SEO

Use the power of local search to drive more of what matters most to you, new customers.

Improve your Local SEO ranking on Google and get your business on the map

Local search optimization should be a cornerstone of your business’ online strategy. Potential customers are searching for your products and services from their mobile devices, and we’ll help them find you.

We can help you reach more customers

We run campaigns using a large-scale citation builder to disseminate your business name, address, and phone number on all of the most popular and important online directories. Making sure that this data is 100% accurate and uniformly distributed on the Internet presents strong local ranking signals to Google, improving your website’s position in local map searches.

pilot in google maps

There has been 500%+ growth in ‘near me’ mobile searches since 2015.

Think with Google

Optimizing your website and listings with Local SEO best practices

Website optimization

  • Optimize your location pages
  • Add structured data markup for your location(s) contact information
  • Create geographic-specific content for your site

Citations and listings 

  • Submit your business info to the top aggregators
  • Run citation campaigns to identify listing errors or inconsistency
  • Build accurate listings on the most important online directories

Your Google My Business listing

It’s never been more important for businesses to present themselves as professional, authoritative, and active in their Google listings.

Beyond an accurate listing, we enhance your local presence with features like:

pilot's google my business listing

Google posts

Publish offers, events, products, and services directly to Google Search and maps by posting through Google My Business. Post hour updates and health guidelines to your Google My Business.

Reviews

Get more 5-star reviews on places like Google, Yelp, and other industry specific directories. Our local marketing package includes review monitoring and marketing automation tools to help you look your best online.

Attributes 

Highlight the things that make your business unique. Are you dog-friendly? Woman-owned? Have outdoor seating available? Are masks required? Let’s tell your customers! 

How we monitor your Local SEO performance

Our analytics team builds custom dashboards using Google Data Studio to give you an overview of how your Local SEO campaign is performing. This dashboard updates in real-time, pulling data from Google Analytics, Google My Business, call tracking, and Facebook or Google Ads.

Track your keyword performance at the zip code, city, state and national level.

Measure form leads and phone calls that come from your website.

Review your NAP consistency across web aggregators and directories.

Monitor your reviews to see how well your business is generating feedback, and how positive that feedback is.

Analyze Facebook or Google Ads performance, including conversions, ROI, and engagement.

Gain access to enterprise-level marketing tools:

Grade Us logo.
CallRail logo.

Promoting your business with Facebook Ads

Advertising on Facebook is a simple, cost-effective way to drive new customers to your doors. No, we aren’t running ads to buy your page more likes. We’re getting your brand in front of your ideal target audience to funnel more business your way.

With billions of active monthly users across Facebook and Instagram, odds are we can find your customers. Let us help you get your business in front of them.

Learn how ›

Get a free Local SEO audit

Fill out the form below to find out how well your company is optimized for local SEO.