Local SEO

Use the power of local search to drive more of what matters most to you, new customers.

Get more customers with Local SEO

Local search optimization should be a cornerstone of your business’ online strategy. Potential customers are searching for your products and services from their mobile devices, and we’ll help them find you.

To help your business perform well in local Google searches, our team optimizes your location from multiple angles:

Google My Business listing optimization, helping you stand out in search results

Optimizing your website to meet best-practices for Local SEO

Local content marketing ideas and landing page optimization

Running citation campaigns, building accurate listings on the most important online directories

Troubleshooting issues with your business listings

Monitoring your local search results

Optimize your Google My Business listing

pilot's google my business listing

It’s never been more important for businesses to present themselves as professional, authoritative, and active in their Google listings. Of course we make certain your Google My Business listing is 100% accurate, but we also want it to stand out amongst your competition.

Beyond an accurate listing, we enhance your local presence with features like:

  • Google Posts: Publish offers, events, products, and services directly to Google Search and maps by posting through Google My Business. 
  • Attributes: Highlight the things that make your business unique. Are you dog-friendly? Woman-owned? Have outdoor seating available? Let’s tell your customers! 
  • Reviews: Our local marketing package includes review monitoring and marketing automation tools to help you look your best online.
    • Get more 5-star reviews on places like Google, Yelp, and other industry specific directories.
    • Our systems can use email or SMS workflows to help you reach out to customers for feedback, so you can continually improve your service.
    • We will help you monitor your reviews in real-time so you can step in and respond to any negative feedback.

Improve your Local SEO ranking on Google

Getting your business on the map

We run campaigns using a large-scale citation builder to disseminate your business name, address, and phone number on all of the most popular and important online directories. Making sure that this data is 100% accurate and uniformly distributed on the Internet presents strong local ranking signals to Google, improving your website’s position in local map searches.

There has been 500%+ growth in ‘near me’ mobile searches since 2015.

Think with Google

Optimizing your website for Local SEO

Google’s algorithm has a very specific set of things it looks for when judging a website’s Local SEO. Our Chicago SEO team has the technical expertise to ensure your website checks those boxes. These optimizations include:

Technical SEO: structured data markup for your location(s) contact information

Landing Pages: optimized location pages that get you customers

Content: local content marketing, including blog posts on your main products/services/offerings

Gain access to enterprise-level marketing tools:

Grade Us logo.
CallRail logo.

Monitor your local performance

Our analytics team builds custom dashboards using Google Data Studio to give you an overview of how your Local SEO campaign is performing. This dashboard updates in real-time, pulling data from Google Analytics, Google My Business, call tracking, and Facebook or Google Ads.

  • Track your keyword performance at the zip code, city, state and national level.
  • Measure form leads and phone calls that come from your website.
  • Review your NAP consistency across web aggregators and directories.
  • Monitor your reviews to see how well your business is generating feedback, and how positive that feedback is.
  • Analyze Facebook or Google Ads performance, including conversions, ROI, and engagement.

Promoting your business with Facebook Ads

Advertising on Facebook is a simple, cost-effective way to drive new customers to your doors. No, we aren’t running ads to buy your page more likes. We’re getting your brand in front of your ideal target audience to funnel more business your way.

With billions of active monthly users across Facebook and Instagram, odds are we can find your customers. Let us help you get your business in front of them.

Learn how ›

Get a free Local SEO Audit

Fill out the form below to find out how well your company is optimized for local SEO.