Web Development

Our in-house team works with you to create an optimized, mobile responsive website powered by WordPress.

Everyone wants a website that looks nice. We want you to have a website that wins. Our development and SEO teams will work together to create a website that has the features your business needs, performs well in search, and grows your business.

Our recipe for building you a website that wins

Everyone wants a website that looks nice. We want you to have a website that wins. Our development and SEO team will work together to create a website that has the features your business needs, performs well in search, and grows your business

Our web development process begins with a discovery phase to understand your business, discover who your audience is, and gather information about what goals you have for your website.

Building the foundation of your website

Our SEO and Content team will analyze your current site against your marketing goals to plan the best site architecture for the new build. Current content will be mapped to your keyword targets to create a gap analysis. Our proposed website architecture will be the foundation that underpins an organized, intuitive website, optimized to win.

Human-centered design

It’s harder than it sounds. Our design centers around functionality and an intuitive user experience. We’ll help you prioritize the objective for each page, and use that to inform our design of the real, live website. Your content provides the framework, while the design represents your distinct brand.

Developing your custom website on WordPress

Our programmers are seasoned professionals and WordPress developers. We start with our custom WordPress framework that has been optimized for speed, SEO, and functionality. Then we layer in the design, along with any other features your business needs. Custom API integrations? We build them. Need forms to flow into Salesforce? Easy, we’re experts in website automation.

Post-launch support for your website

After the bugs are fixed and the site is browser tested and launched, you still may need help with the website. That’s why we offer premium hosting and site maintenance so you can keep your website secure and up-to-date to protect your investment.

The whole team at Pilot has been great to work with for several years now. They are knowledgeable guides when consulting us on our general digital marketing strategies and they have been reliable and responsive partners throughout a couple of major website redesigns. I always trust both their work and their advice in this rapidly shifting industry.

Karen Lazarus, Director of Development myFace

We build more than just websites

Hosting and maintenance for our clients

We do much more than just host your website. In fact, hosting is the easiest part. We use cloud-based hosting for reliability and flexibility of storage and processing power. If your site goes viral, we can increase the bandwidth with the click of a button. To improve speed and reliability we use a content delivery network (CDN) powered by AWS.

Beyond hosting, we perform all necessary maintenance needed to keep your site safe and problem free, including regular updates and backups of your website.

Custom integrations and APIs

Not all projects are simple websites. You may need a custom integration with the software that keeps your business running. Whether it’s a CRM such as Salesforce, an ERP like Epicor, or a data feed such as MLS, we can use APIs to connect the data to your website so it’s fully integrated with your business’ infrastructure.

A few integrations we’ve built:

Progressive Web Apps

Progressive Web Apps (PWAs) are a powerful technical upgrade for your website to make it incredibly fast and more reliable. A PWA can be designed to function like an app, prompting users to install and pushing notifications to their device. If your company doesn’t need an app-like experience, we can still use the underlying PWA framework to create a blazing fast user experience for your customers.

Build accessibility into your website’s core foundation from the start

WCAG 2.2 provides guidelines for making websites usable by people with a wide range of disabilities, including visual, auditory, motor, and cognitive impairments. By following these guidelines, you can ensure that everyone has equal access to the information and services you offer on your website. Read more about WCAG 2.2

Avoid costly retrofits and ensure your website stays compliant with evolving regulations. There are many benefits to implementing accessibility best practices at the web development stage:

  • Inclusive code, wider reach: Accessible code, built with semantic HTML, ARIA attributes, and alt text, allows more users to interact with your website, expanding your potential audience.
  • Enhanced user experience: Clear navigation, keyboard compatibility, and alternative text benefit everyone, not just users with disabilities.
  • Development best practices: Accessibility often aligns with good development practices like clean code, clear structure, and focus on usability.

Schedule a free 15-minute consultation.

Complete the form to schedule a time to talk, or give us a call at 773-809-5002 and let’s chat for 15 minutes about your website.

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