Search Engine Optimization

Embrace optimization that goes beyond SEO.

Chicago’s best SEO consulting services

Business owners often have different ideas of what they want out of an SEO campaign—more traffic, more links, and the classic: ranking #1. When you partner with Pilot, we help you identify the numbers that actually matter for your bottom line and create a strategy to guide your success.

What makes our SEO process better

We always start with research to understand where you are so we can plan where you need to be. We’ll dive deep into your keyword market, competitor strategy, analytics configuration, and your website to put together a plan to capitalize on your SEO opportunities.

Keyword Research

Analyze your keyword market to understand how people search for your products or services.

Market Research

Pick apart your website to look for optimization opportunities, while also analyzing your competitors.

Analytics Audit

Fine tune your analytics account and then set up a baseline and custom Looker Studio report to track KPIs.

Let us start optimizing your website.

Organic search is the most important traffic channel for your website. Talk to our team to get started.

At Pilot, we approach your SEO from every angle

Optimization is more than just SEO. Our roots are in SEO, but we evolved and so should your website. We can help optimize for search, boost your conversion rate, and automate your processes.

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Technical SEO

We analyze your website similarly to how Google does to find opportunities for improvement, so your website can be its best self.

Technical SEO →

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Conversion Rate Optimization (CRO)

Doubling your traffic is impressive. Doubling your conversion rate could double revenue, which means you’ll get more ROI from any marketing dollars you spend sending people to your website.

CRO Services

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Content

Content is the lifeblood of any good landing page or marketing campaign. Our team will help you write, edit, and optimize your content for almost any channel, whether it’s a landing page, blog post, or email blast.

Content Creation

Automation & Integrations

Make your website do all the tedious work so your team can focus on marketing and sales. Website chat, targeted promotions, email follow-ups— these tasks can be almost fully automated. We’ll help build the framework, so your website pushes the right deals to the right users on the right pages.

Integration Services ›

Google Analytics

Optimization can’t work without a thorough analysis of your data. Before we do any work for you, our team will audit your analytics implementation and make adjustments to improve data collection and attribution. Yes, we’re all certified Google Analytics professionals who use our expertise to diagnose your current marketing to find opportunities for improvement.

GA4 Consulting ›

Website Accessibility

There’s a lot of overlap between SEO and web accessibility best practices. As Google strives to incentivize better user experiences, it’s all the more important to include accessibility in your SEO strategy. 

Here are just a few strategies we use to make your site easier to use for both human users and search engine crawl bots:

  • Well-structured pages with intentional, optimized headers give all users a clear idea of what your site has to offer
  • Alt-text for informational images provide both users and crawl bots proof that your pages are a source of expertise on their respective topics
  • Sites with thoughtful URL hierarchies and clear menus create a clear picture of your site content
  • Landing pages that are easy for users to interact with are more likely to convert customers

Accessibility Audits ›

Their team is sharp, their strategy is effective, and they are an absolute pleasure to work with! Pilot has helped to triple the % of our direct and organic web traffic over the past year. They’ve created more engagement and helped to increase our brand awareness.

Karen Lazarus, Director of Development myFace

What makes us better than other Chicago SEO agencies?

We care about your business

We start by investing time in understanding your business goals. Every keyword we optimize or landing page we rewrite is meant to improve your business, not just your keyword rankings. You’ll get our best ideas all the time. We’re only satisfied when you’re winning, and we’re working hard when you aren’t.

We have design and development in-house

We can go deeper into your website than most agencies. Our team of developers and designers work with us to optimize your website, whether we’re updating your page templates to create a better landing page or programming an API to integrate your website with your business.

We’re the best SEO consultants in Chicago

Don’t take our word for it. Read some of our case studies to learn how we improve traffic and leads for our clients to an enormous degree.

Top Questions About Our SEO Services

How much do you charge for SEO services?

Our hourly rate for SEO is $175. For new clients, we have an SEO Startup Package that is priced depending on the scale of your business but starts at $4250. Our SEO Startup includes keyword research, competitor analysis, technical SEO review of your website, on-page optimization review, sitemap considerations, accessibility issues, and much more. 

Do you offer SEO packages?

We don’t offer SEO packages because no website or business is the same. We work with diverse clients from all industries and all sizes. We have local small business clients and large international enterprise clients. We work with your budget to determine a monthly retainer based on our hourly rate of $175. 

What sort of contracts do you offer for SEO work?

We proudly offer month-to-month contracts to all SEO clients. Don’t get locked into a 6- or 12-month SEO contract other agencies are offering. We’re so confident in our work that we believe most clients will continue to work with us for the long-haul. In fact, our average client retention is nearly 5 years. 

Is it worth hiring an agency for SEO? What ROI will I see?

Yes, anyone can do SEO. The basics are fairly easy to master, but doing it well takes years. If you have the time to learn SEO and to work on your website, then you could likely improve your own website’s SEO. However, most clients don’t have the time nor the expertise. We do offer training and SEO consulting for clients who just need to be pointed in the right direction. 

Can I do SEO myself?

Yes, in nearly every case, SEO will have positive ROI for your business. Most of our clients see double digit increases in their leads, often triple-digit increases. Also, our SEO philosophy is to continually make your website better, which helps all other marketing efforts. A rising SEO tide lifts all boats!

How long until I’ll start seeing results from SEO?

It depends. Most of our clients start to see improvements in 3-6 months. A modest 15% growth in that timeframe is likely, sometimes even 30-40%. 

Success in search is often about your website’s inertia. Our experience has taught us that a website doing fairly well can quickly become excellent and see very fast results. For websites that have very little traction, more effort is required to scale success. It’s usually easier to go from 5000 to 10000 organic users, than it is to go from 500 to 1000.

Do I need to rebuild my website to help with SEO?

Not at all. It’s true that some websites have terrible content or are built on terrible platforms with bad technical SEO. If you have the budget, then yes, rebuild first. However, for 80% of websites, we can work with what you already have and make it better over time.

Schedule a free 15-minute consultation.

Complete the form to schedule a time to talk, or give us a call at 773-809-5002 and let’s chat for 15 minutes about your website.

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