Search Engine Optimization

Embrace optimization that goes beyond SEO.

Chicago’s best SEO consulting services

Business owners often have different ideas of what they want out of an SEO campaign—more traffic, more links, and the classic: ranking #1. When you partner with Pilot, we help you identify the numbers that actually matter for your bottom line and create a strategy to guide your success.

What makes our SEO process better

We always start with research to understand where you are so we can plan where you need to be. We’ll dive deep into your keyword market, competitor strategy, analytics configuration, and your website to put together a plan to capitalize on your SEO opportunities.

Keyword Research

We’ll analyze your keyword market to understand how people search for your products or services.

Market Research

We’ll pick apart your website to look for optimization opportunities, while also analyzing your competitors.

Analytics Audit

We’ll fine tune your analytics account and then set up a baseline and custom Looker Studio report to track KPIs.

Start your SEO campaign today

Organic search is the most important traffic channel for your website. Let’s get you optimized.

At Pilot, we approach your SEO from every angle

Optimization is more than just SEO. Our roots are in SEO, but we evolved and so should your website. We can help optimize for search, boost your conversion rate, and automate your processes.

Technical SEO

Technical SEO can be boring. All that chatter about XML sitemaps, indexation, and JSON breadcrumbs probably has you fighting off a yawn. That’s cool with us—we’re happy to take care of it for you. We analyze your website similarly to how Google does to find opportunities for improvement, so your website can be its best self.  

Local Search

Many businesses have local customers. We can help drive more customers to your door. Our local marketing has a foundation in local SEO, and builds on that with hyper-targeted Facebook ads, positive review generation, and local content strategy.

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Content is the lifeblood of any good landing page or marketing campaign. Our team will help you write, edit, and optimize your content for almost any channel, whether it’s a landing page, blog post, or email blast.

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Conversion Rate Optimization (CRO)

SEO helps increase the volume of traffic to increase your user base. CRO improves the number of conversions from your existing user base. Doubling your traffic is impressive. Doubling your conversion rate could double revenue, which means you’ll get more ROI from any marketing dollars you spend sending people to your website.

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Website Automation

Make your website do all the tedious work so your team can focus on marketing and sales. Website chat, targeted promotions, email follow-ups— these tasks can be almost fully automated. We’ll help build the framework so your website pushes the right deals to the right users on the right pages.

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There’s a lot of overlap between SEO and web accessibility best practices. As Google strives to incentivize better user experiences, it’s all the more important to include accessibility in your SEO strategy. 

Here are just a few strategies we use to make your site easier to use for both human users and search engine crawl bots:

  • Well-structured pages with intentional, optimized headers give all users a clear idea of what your site has to offer
  • Alt-text for informational images provide both users and crawl bots proof that your pages are a source of expertise on their respective topics
  • Sites with thoughtful URL hierarchies and clear menus create a clear picture of your site content
  • Landing pages that are easy for users to interact with are more likely to convert customers


Optimization can’t work without a thorough analysis of your data. Before we do any work for you, our team will audit your analytics implementation and make adjustments to improve data collection and attribution. Yes, we’re all certified Google Analytics professionals who use our expertise to diagnose your current marketing to find opportunities for improvement.

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Their team is sharp, their strategy is effective and they are an absolute pleasure to work with! Pilot has helped to triple the % of our direct and organic web traffic over the past year. They’ve created more engagement and helped to increase our brand awareness.

Karen Lazarus, Director of Development myFace

What makes us better at SEO

We care about your business

We start by investing time in understanding your business goals. Every keyword we optimize or landing page we rewrite is meant to improve your business, not just your keyword rankings. You’ll get our best ideas all the time. We’re only satisfied when you’re winning, and we’re working hard when you aren’t.

We have design and development in-house

We can go deeper into your website than most agencies. Our team of developers and designers work with us to optimize your website, whether we’re updating your page templates to create a better landing page or programming an API to integrate your website with your business.

We’re the best SEO consultants in Chicago

Don’t take our word for it. Read some of our case studies to learn how we improve traffic and leads for our clients to an enormous degree.

Schedule a free 15-minute consultation.

Complete the form to schedule a time to talk, or give us a call at 773-809-5002 and let’s chat for 15 minutes about your website.

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