Without great content, you can't execute great marketing.

Content marketing done by SEO experts.

Content is the lifeblood of any digital campaign, from email blasts, to landing pages for paid campaigns, to optimized blog posts. Our in-house team provides targeted content marketing services that fuel your brand with high-quality content across your entire marketing funnel.

Our Process

We use a number of best practices, software, and tools to help us get a birds-eye view of what your competitors are doing, what your brand represents, and who your audience is.

Once we have a lay of the competitive landscape, we’ll chart a path to help you reach your goals.

Audit website content and competitors to create keyword gap analysis.

Listen to your goals to identify measurable KPIs.

Learn who your audience is and what they’re interested in.

Create compelling, optimized content for your brand.

Adapt our strategy based on data analytics, and feedback from your audience.

Content marketing services for the channels that matter to your bottomline.

Content for your SEO campaign

Developing and creating SEO friendly content is not a one-and-done act. Optimized content marketing requires constant upkeep and consistent content production to support your message and reach your audience in an effective manner.

With best-practices evolving along with search engine algorithms, our SEO team stays up to date with these frequent changes, making sure you receive the most relevant and effective strategies, keeping your SEO copy ahead of the curve.

Most common types of content we develop

  1. Articles and blog posts that rank
  2. Website copy that’s compelling
  3. Landing pages that convert

Email Marketing

Email marketing is a proven strategy for brand awareness, site traffic growth, lead generation and promotion. Whether you need an overhaul of your email marketing strategy, are in search of email automation services, or simply want to boost the results of your investments – we have the keys to assist you in every facet of email marketing.

This includes:

  1. Targeted campaigns
  2. Drip campaigns
  3. Custom list segmentation
  4. Personalized campaigns

Social Media

Your social media platforms are your direct connection to your audience where you can have a conversation with people who already know your brand and those who should. Social media is a powerful amplifier to your content marketing. We use a combination of organic and paid social campaigns to generate site traffic, increase brand awareness, and demonstrate industry thought-leadership.

Content accessibility

Search engines like Google prioritize accessible websites, potentially improving your search ranking and organic traffic. W3C’s Web Content Accessibility Guidelines, the international benchmark for web accessibility, define four core principles (POUR) that underpin inclusive design: perceivable, operable, understandable, and robust. These principles serve as a roadmap to craft accessible digital content for users of all abilities. Here are a few of the guidelines we follow to help your content reach as many users as possible:

  • Perceivable: Images need alt text, videos require captions, and color contrast must be sufficient for all vision types.
  • Operable: Keyboard navigation is crucial, timeouts must be adjustable, and forms should be properly labeled.
  • Understandable: Clear language, logical structure, and predictable behavior are key to cognitive accessibility.
  • Robust: Content should work seamlessly with assistive technologies like screen readers and braille displays.

Data-Driven Content Marketing & Strategy

Measuring your campaign’s performance with analytics

We measure all elements of your site’s content performance to give you the insight you need to know your investment is paying off.

Having a 360º view of your data allows us to update our tactics, keeping your campaign strategy fresh and moving full-steam ahead.

Learn more about analytics ›

Content Marketing ROI

At Pilot, we are dedicated to your account. We actively track all deliverables, adjust tactics in real time, and creatively leverage available opportunities. We’ll find the ROI behind every piece of content.

Consider this:

  • Content marketing costs approximately 62% less than outbound marketing
  • Content marketing can generate up to 3X more leads than paid search
  • 93% of B2B marketers use content marketing
  • 74% of companies say that content marketing has improved lead quality
  • 90% of buyers state that online content impacts their purchasing decisions

Our years of experience in technical SEO, content development and analytics means we know what works and what does not. We have a clear view of the marketing landscape and will help you cut through the noise to speak directly to your target audience.

Schedule a free 15-minute consultation.

Complete the form to schedule a time to talk, or give us a call at 773-809-5002 and let’s chat for 15 minutes about your website.

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