GA4 Consulting & Configuration

Get help configuring GA4, the future of Analytics.

Google surprised many marketers when they announced they were sunsetting the Universal Analytics platform (UA) on July 1, 2023 and only supporting GA4 going forward. Leverage this new and powerful platform for your business with a professional GA4 installation and configuration.

GA4 consultants who know what to track

Configuring GA4 can be a complicated process, even if your company is already using Google Tag Manager. If you’re not using a tag management solution like GTM, we can still make sure you’re collecting all the data you need in GA4.

For existing GA4 properties, we perform full GA4 and GTM audits. We consider your entire analytics landscape to improve upon your GA4 setup and data collection, empowering your team to make sound business and marketing decisions.

We combined data from web, Smart TV and iOS/Android apps into one GA4 setup.

See how we did it →

Empowering businesses with GA4

GA4 audits & property set-ups that drive results

Our first step for any client is to perform a preliminary audit of their GA4 property or properties to get an understanding of the current configuration. Then we create a detailed plan for how to measure website performance and digital marketing efforts in the property. This plan typically includes details surrounding:

• Conversion tracking to measure leads, forms and other important user interactions.
• eCommerce tracking to track transactions, transaction value and items being purchased.
• Additional event tracking through Google Tag Manager—lightbox form submissions, video views, button clicks… most any action taken on your website can be tracked.
• User properties to track both specific users with a User ID, and to send user dimensions for things like marketing tokens, language preferences, or geographic location.
• Custom audiences to parse behavior from different user groups. The parameters that define these audiences can be general or highly specific. Beyond using them in GA4 to analyze different user types, they can also be used in Google Ads for retargeting campaigns.
• Content groups to provide easier analysis of performance across different sections of content on a website.
• Cross-domain tracking for companies with multiple websites, showing how users browse between these websites, and ensuring that the proper attribution is assigned in the case of cross-site conversions.

Integrations with other platforms

We’re experienced in integrating nearly all auxiliary marketing platforms with your GA4 property to give you the best end product for analyzing your marketing efforts.

• Google Ads — once your conversions are tracking properly in GA4, we can import them into Google Ads to help optimize your campaigns and bidding strategies. We can also import GA4 custom audiences to greatly enhance your retargeting campaigns.
• CRMs — we’ve helped hundreds of businesses with automation in their CRMs, but we don’t stop there. Connecting your CRM with Google Analytics gives you an even clearer picture of the entire customer journey, from the first touch to a (potentially offline) conversion.
• Facebook/Meta Pixel and Conversions API — get to know how your social advertising investment is actually paying off. Beyond simple traffic numbers, we can deliver conversions and revenue data attributable to your social campaigns.
• BigQuery and other data warehouses — send your GA4 data to BigQuery, PowerBI, or another data warehouse to either store your data forever, or combine with other data sources to greatly expand your analysis capabilities.
• Call tracking attributes phone call leads to the correct marketing channel. We connect call tracking platforms with GA4 so that your call data is seamlessly integrated with the rest of your website’s data.