GA4 Migration Services

Migrate your data collection from UA to GA4.

Get help migrating to GA4, the future of Analytics.

Google surprised many marketers when they announced they are sunsetting the Universal Analytics platform (UA) on July 1, 2023 and only supporting GA4 going forward. The sooner you can get GA4 up and running, the more historical data you’ll have when UA sunsets.

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GA4 consultants who know what to track

Migrating to GA4 can be a complicated process, even if your company is already using Google Tag Manager. Even if you’re not using a tag management solution like GTM, we can make sure you’re collecting all the data you need in GA4.

This transition is also a good time to take a step back and audit your existing Analytics tracking. We will consider your entire analytics landscape to make sure your new GA4 setup is as good, or better, than your existing UA data collection.

Audit UA & GTM – Our team will audit existing GTM and UA properties to determine what data will be essential to continue tracking in GA4 and which tags, triggers, and variables in GTM will be necessary.

Migration Strategy – Once we have a clear picture of the existing Google Analytics and Tag Manager setup, and have noted conversion points on the website, we can begin mapping the ideal setup for GA4. This includes things like:

  • Events and conversion tracking
  • Event parameters for GA4 custom dimensions
  • Ecommerce tracking
  • User properties, like User ID
  • Content groups
  • Custom audiences

GA4 Configuration & Deployment – We will set up the new GTM container(s) and GA4 properties. We will also test and debug all new tracking. All work can be reviewed by your team for sign-off before deployment.

Reporting Set-Up – Even for those who are well-versed in using UA for reporting, GA4’s reporting interface initially comes across as completely foreign. We can solve your team’s reporting needs by building Explorations in GA4 and creating dashboards in Google Looker Studio so you can find the data you need.

Get started with GA4

Talk with our Analytics team to learn how we can help your migration to Google Analytics 4.

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Pricing for GA4 Migration & Consulting

Small Business Migration — Starting at $500*

Some migrations are simple. Basic migration covers websites that require simple event tracking and easy-to-track conversions. 

Ecommerce GA4 Migration — Starting at $1250

Ecommerce adds complexity to any Analytics configuration. Many large ecommerce platforms like Shopify still don’t have native GA4 support.  We’ll make sure all Ecommerce events are appropriately tracked so you can measure sales performance by channel.

Enterprise GA4 Migration — Get in touch for pricing

If you have a large web presence with multiple web properties, your Analytics tracking is probably just as complicated. We can help your enterprise set up multiple GA4 properties, custom dimensions, custom event parameters, or any other tracking you require.

Custom Reporting — Starting at $875

We can set up a custom dashboard for your team using Google Data Studio so you can see real-time performance data. See combined data from multiple channels — GA4, Google Ads, Search Console, Facebook/Instagram Ads, Microsoft Ads, BigQuery, and more.  

Server-Side Implementation — Get in touch for pricing

If you’ve heard about server-side implementation of Google Tag Manager and Analytics but don’t know much about it, we’d love to have a conversation with you to discuss the benefits and drawbacks of moving to a server-side analytics environment. 

*Pricing is dependent on your current UA deployment and how much customization is required. For instance, accounts that do not already use Google Tag Manager may have increased migration expenses. 

Contact us to chat about your GA4 migration.

Complete the form to schedule a time to talk, or give us a call at 773-809-5002 to chat for 15 minutes about your analytics needs.