🌱 Welcoming the Spring equinox 🐝
The spring equinox arrives on March 20th, officially marking the moment when day and night stand in perfect balance. It’s nature’s way of saying that winter is behind us and brighter days are ahead!
While the northern hemisphere tilts toward the sun, we can look forward to:
- Longer, warmer days perfect for outdoor activities
- Spring flowers beginning to bloom in gardens and parks
- The return of migratory birds and bees
- Fresh seasonal produce appearing at local markets
This special astronomical event has been celebrated by cultures worldwide for centuries as a time of renewal and fresh beginnings.
Whether you’re planning to do some spring cleaning, start a garden, or simply enjoy more time outdoors, the equinox marks a wonderful shift in energy.
As we welcome this new season together, all of us at Pilot Digital wish you sunny days and fresh inspiration ahead!
What constitutes a HIPAA violation on a website?
If you work in healthcare, you understand that HIPAA-compliance is vital. However, in today’s digital age, it has become increasingly difficult to understand what constitutes a HIPAA violation, especially online. You may be inadvertently violating HIPAA if your website collects, stores, displays, or transmits any protected healthcare information (PHI).
To ensure your healthcare organization remains HIPAA-compliant, it is vital to be aware of how trackers collect and store PHI. If not properly implemented and managed, you run a risk of HIPAA violations and even penalties.
Many healthcare organizations unknowingly violate HIPAA through the use of web analytics and embedded content on their website. We can help you audit your website for any non-compliance.
Make sure your website meets WCAG standards
Many organizations are surprised to learn that their websites have serious accessibility barriers, despite having modern designs. Common issues include insufficient color contrast, missing alt text for images, and forms that can’t be navigated by keyboard alone—all of which can prevent users with disabilities from engaging with your content.
We recently started offering website accessibility services that you can inquire about! Here’s what we provide:
- Detailed accessibility audits against WCAG 2.1 AA standards
- Remediation plans with clear prioritization
- Development support for implementing necessary changes
- Training and education for your team to maintain accessibility standards
Learn more about how we can help make your website more accessible by exploring our service page: /website-accessibility-services/
We are currently offering free audits!
Want to improve your website’s accessibility today? Try these quick technical fixes:
Add focus indicators that are “at least as large as the area of a 2 CSS pixel thick perimeter of the unfocused component or sub-component, and have a contrast ratio of at least 3:1 between the same pixels in the focused and unfocused states.” – WCAG
Test keyboard navigation: Navigate your site using only Tab, Shift+Tab, and Enter keys. Can you access everything? If not, you’ve found accessibility issues.
Check heading structure: Verify your pages follow a logical heading hierarchy (H1 → H2 → H3) without skipping levels.
Label your icons: If you use icon buttons, add aria-labels. Having alt text or nearby on-page descriptions may be sufficient.
Fix form inputs: Replace placeholder text with visible labels that stay on screen. See example:
<!-- Instead of just using placeholder text -->
<input placeholder="Email Address" type="email">
<!-- Use a proper label with 'for' attribute matching the input's 'id' -->
<label for="email">Email Address</label>
<input id="email" type="email">This approach ensures screen-reader users can identify form fields and prevents information from disappearing when typing begins.
Calendly to Google Analytics (GA4) via Google Tag Manager
In this guide, we’ll show you how to track Calendly bookings in Google Analytics with all the attribution you would expect—source, medium, campaign, and any other details. As a bonus, since this method is based on Google Tag Manager, you can tie the same events to Facebook pixel conversion tags.
Note: This post has been updated to include instructions for tracking Calendly events in GA4, with special attention to the iframe implementation that most current Calendly widgets use.
Setting up tracking will require:
- Creating a Custom HTML tag in GTM that listens for Calendly events across the iframe boundary.
- Creating Custom Event triggers in GTM to fire on specific Calendly actions.
- Updating the GA4 configuration to recognize these events and track them as conversions.
- Testing and debugging.
- Configuring Events as Conversions in GA4
If you’d like a shortcut, you can import our GTM recipe, which will include all the tags, triggers, and variables. You’ll just need to modify your GA4 measurement ID.
Simplify your website analytics with custom reporting dashboards
Are you still juggling multiple browser tabs and downloading various reports to understand your marketing performance? There’s a better way. Our Custom Reporting & Dashboards service brings all your critical metrics into one cohesive view.
Many of our clients spent hours each month collecting data from Google Analytics, Google Ads, CRM platforms, and social media accounts before they could even begin analyzing their results. With our custom Google Looker Studio dashboards, that tedious process is eliminated.
We create tailored dashboards that:
- Combine data from all your marketing platforms in one interface
- Update in real-time as new data becomes available
- Feature interactive elements that let you explore specific segments
- Present information through intuitive visualizations like scorecards, time series graphs, and geographic maps
Whether you need high-level executive summaries or detailed marketing team analytics, our dashboards adapt to your specific requirements. With customizable filters and controls, you can instantly view performance across different audiences, page groups, date ranges, and more.
Stop wasting time gathering data and spend more time making data-driven decisions.
