HIPAA Compliance

Is your website violating HIPAA? Scan it in seconds.

by Colleen Mayer Updated:

Healthcare organizations across the country are facing a growing challenge: keeping their websites compliant with HIPAA while still using modern marketing and website tools.

Analytics, advertising pixels, embedded videos, and even simple contact forms can create compliance issues if they expose protected health information (PHI) to third parties.

The problem? Most healthcare organizations have no easy way to detect these risks.

That’s why we built the free Pilot Digital HIPAA Website Compliance Scanner.

In 10 to 15 minutes, our free scanner analyzes your website and sends you a report identifying potential HIPAA violations, so you know exactly what needs attention.

Why Healthcare Websites Are At Risk

Many healthcare websites unintentionally share patient-related data with third-party platforms. This can happen through common technologies like:

  • Google Analytics
  • Advertising pixels (Google Ads, Meta, etc.)
  • Embedded YouTube videos
  • Google Maps integrations
  • Contact and appointment forms

When someone visits a page about a specific medical condition or treatment, their behavior is considered protected health information, especially if it’s connected to personal identifying data. If that information is transmitted to third-party vendors without proper safeguards or agreements, it may violate HIPAA requirements.

For example:

  • A visitor reads a cardiology treatment page
  • Your analytics platform logs their IP address and behavior
  • That data is automatically sent to a third-party analytics provider with which you don’t have a BAA.

Without the right protections in place, that data flow creates a compliance risk.

And many healthcare organizations don’t realize it’s happening or the risk it exposes them to.

The Problem: Most HIPAA Violations Are Invisible

Unlike a broken link or a slow page speed issue, HIPAA violations are rarely obvious.

In fact, they’re often hidden inside your website’s code or third-party scripts.

Some of the most common violations we find include:

1. Analytics and Advertising Tracking

Analytics tools and advertising pixels nearly always send visitor data directly to external platforms. Without safeguards or a BAA, this can expose sensitive browsing behavior to companies that are not covered under HIPAA agreements.

2. Embedded Videos

Many healthcare websites embed informational and educational videos from YouTube. While convenient, these embeds track visitor interactions and share that information with Google directly, which will not sign a BAA related to YouTube.

3. Embedded Maps

Embedded Google location maps are helpful for patients; but these interactive maps also collect URL, device information, cookies, and browsing behavior that is likely tied to healthcare-related content.

4. Non-Compliant Website Forms

Contact forms, appointment requests, and patient intake forms often fail to meet HIPAA standards due to improper encryption, insecure platforms, or missing Business Associate Agreements (BAAs) with all vendors related to the form system.

The bottom line: even well-built healthcare websites can unknowingly violate HIPAA.

Introducing the Pilot Digital HIPAA Compliance Scanner

To help healthcare organizations identify these risks quickly, we developed our Website HIPAA Compliance Scanner.

Here’s how it works:

Step 1: Enter Your Website URL

Simply paste your website URL into the scanner.

Step 2: Automated HIPAA Risk Analysis

Our system analyzes your website for over 400 HIPAA compliance issues, including:

  • Tracking technologies
  • Third-party scripts
  • Embedded tools and widgets
  • Form implementations
  • Potential PHI exposure risks

Step 3: Receive a Detailed Email Report

Within minutes, you’ll receive a report outlining potential violations and areas that may need remediation.

This gives you a clear picture of where your website stands and what to fix next.

Who Should Use the HIPAA Compliance Scanner?

Our scanner is designed for:

  • Hospitals and health systems
  • Medical practices and clinics
  • Behavioral health providers
  • Telehealth platforms
  • Healthcare marketing teams
  • IT and compliance teams

If your website includes health-related content and patient interactions, running a compliance scan is a smart first step.

Why HIPAA Compliance and Marketing Often Clash

One of the biggest challenges healthcare organizations face is balancing privacy compliance with effective marketing.

Many organizations respond to compliance concerns by simply turning everything off:

  • Disabling analytics
  • Removing conversion tracking
  • Eliminating marketing tools entirely

But that approach creates a new problem: you lose the data needed to optimize your marketing campaigns, reach new patients, and grow your practice.

The better solution is implementing HIPAA-compliant versions of these technologies, so you can maintain marketing visibility without exposing patient data.

What Happens After Your Scan?

The scanner identifies risks but fixing them requires a strategic approach.

Depending on what we find, solutions may include:

Our team specializes in helping healthcare organizations implement these solutions while preserving the marketing capabilities they rely on.

Run Your Free HIPAA Website Scan

If you’re responsible for a healthcare website, the best first step is understanding your risk.

Run your free scan today and see if your website may be exposing sensitive patient data and violating HIPAA.

Scan Your Website for HIPAA Violations

It takes less than a minute and the results may surprise you.

Disclaimer: This article is for informational purposes only and does not constitute legal advice. Healthcare organizations should consult their legal and compliance teams regarding HIPAA requirements

Posted in HIPAA Compliance