Victor is a multi-instrumentalist and plays guitar, synthesizers, and percussion for local psych-garage rock band Jim The Kid & The Painkillers. They have played nearly every indie venue in Chicago and done regional tours

Victor is a musician/audio engineer turned digital marketer with about 9 years of experience in the field, originally from Caracas, Venezuela. He started as a Bilingual Spanish-English freelance PPC specialist, he started at Pilot splitting his team between doing PPC and Local SEO in 2019, and moved to only doing PPC a year later. In his current role, Victor designs and implements Cross-Channel Paid Advertising strategies for clients big and small, with strong analytic insights and a knack for detail and outside-the-box thinking.

He loves a challenge and excels in troubleshooting issues that seem to have no clear cause. He’s the biggest music/book/film nerd you’ll ever meet and would gladly indulge in long-winded conversations about any of these, or about Mexican food.

Industry Experience & Skills

Paid Advertising

• Google Ads (Search, Display, Shopping)
• Google Analytics 4 (GA4)
• Google Tag Manager
• Google Merchant Center
• Youtube Ads
• Meta Ads
• LinkedIn Ads
• X (Twitter) Ads
• Microsoft Ads (Bing)
• TikTok Ads
• Reddit Ads
• Hulu Ads
• Programmatic Advertising
• Ad Copywriting
• Conversion Rate Optimization

Certifications

• Google Search Ads
• Google Display Ads
• Google Video Ads
• Google Measurement
• HIPAA Compliant Advertising (coming soon)

Tools

• SEMRush
• Keywordtool.io
• Wordstream
• Optmyzr
• Callrail
• WhatConverts
• Hubspot
• Asana
• Advanced Microsoft Excel
• Chat GPT & Claude
• Canva
• Adobe Photoshop
• Wix
• Squarespace
• WordPress

Posts written by Victor