Supporting organizations that give back
Here at Pilot we’re committed to operating as a person-first company, meaning our number one priority is to do good by not just our clients, but our team, our families, and our community as well. We thought the best way to give back to our community was to do what we’re best at: digital marketing. Now more than ever, online visibility is imperative for charitable organizations to reach their audiences. In response, we started the Do Good By program to provide digital marketing support to organizations that give back.
Our team selects two deserving orgs per year, who each receive six months of pro-bono pay-per-click and SEO work. This program is designed to give nonprofits a solid digital marketing foundation so that they can continue to grow and thrive long after their program session is over.
This grant is a true service to the non-profit sector, especially for small to midsized businesses who are continually putting their SEO, web development, and Google Ads work on the back burner for lack of staff bandwidth.
-Rainbows for All Children
What is the Do Good By program?
Nonprofits receive six months of SEO & PPC work
Nonprofits in the Do Good By program work closely with our SEO and PPC teams to identify their most pressing marketing needs. From there, we develop an action plan to position the organization as well as possible in the digital landscape, not just through ads management and SEO optimization, but by building resources and momentum to propel the organization long after their six months with us. We have two program sessions per year: one from January through June, and one from July through December.
Depending on the company’s specific needs, the services we provide may include:
SEO services
- Google Analytics setup and support
- Sitemap and information architecture review
- Local SEO, including Google My Business setup/management
- Content and conversion rate optimization
PPC services
- Keyword research
- Google Ads account management
- Assistance with Google Grant applications
How much does it cost?
Nothing. Unless you choose to use (optional!) paid third-party tools such as call tracking, the Do Good By program is entirely free of charge. If you work with us, we will ask your permission to use your company’s logo and name for promotional purposes. During your time in the program, we will also ask for your feedback on ways we can improve. After our work is done, we hope you’ll be open to providing a testimonial and/or a review after we’ve proven ourselves to you, but of course that’s only if you’re happy with your experience.
Do Good By alumni
Think your org would be a good fit?
We are currently open to submissions for our 2025 sessions and beyond. Fill out the form below and we’ll be in touch!
Organizations across the globe are welcome to apply, but priority may go to those that serve the areas Pilot works in. These include:
- Chicago & Champaign, IL
- Cincinnati, OH
- Los Angeles, CA
- Milwaukee, WI
- the Flathead Valley, MT
As a person-first company, Pilot’s dedication to supporting the people in our community includes people of all races, ethnicities, and origins, abilities, ages, sexes, genders, and orientations. Organizations promoting or supporting any kind of discrimination will absolutely not be considered.