Get measurable results from TikTok Advertising
TikTok Ads are one of the most effective ways to reach engaged audiences and drive real business growth. With years of experience in paid advertising and deep platform expertise, our team knows how to build smart, strategic TikTok campaigns that deliver measurable results. Let’s talk about how we can grow your business with TikTok Ads. Book a time to chat with our team.
Why TikTok Ads work for your business
- Reach highly engaged audiences with advanced targeting capabilities
- Tap into TikTok’s powerful algorithm that drives organic reach and engagement
- Connect with customers through authentic, creative video content
- Get measurable results with cost-effective solutions that scale with your budget
No-cost consultation for new clients
We are currently offering a free, 15-minute consultation for those interested in TikTok Ads management.
Our process for setting up your TikTok Ads
TikTok Ads setup
We create and structure your TikTok campaigns with precise audience segmentation and strategic bidding to set you up for success from launch.
Pixel implementation
We set up and fine-tune your TikTok Pixel to measure conversions, optimize performance and ensure proper event tracking across your website and app.
Establishing targeting
We will build custom audiences, lookalike audiences, and interest-based targeting to connect with your most valuable customers. We also leverage TikTok’s unique behavioral targeting options.
Creative strategy and optimization
Our team continuously refines ad creative, copy, and targeting through data analysis and A/B testing to maximize your campaign performance.
TikTok Ads help create a well-rounded paid digital marketing strategy
TikTok’s algorithm prioritizes engagement signals and creative authenticity differently than other platforms, requiring specialized campaign optimization and creative strategies. Our team understands how to structure campaigns that leverage TikTok’s recommendation system: using proper event tracking, audience signals, and creative testing frameworks to maximize algorithmic reach while driving measurable business outcomes.
Whether you’re a local Chicago business implementing location-based targeting or a national brand scaling with automated bidding strategies, we customize campaign architecture and optimization approaches based on your specific conversion goals and budget allocation.
Pilot Digital was an exceptional partner. Their full team was proactive and attentive, providing exactly what was needed on time. They brought the expertise and experience that we needed. I especially appreciate that they set us up for future success by leaving us with a detailed plan that included helpful details beyond what was expected
Do Good By client
Our team specializes in reaching high-value customers for our clients
Our team combines platform expertise with advanced targeting strategies to consistently deliver qualified leads and customers for our clients. We use sophisticated audience analysis and conversion tracking to ensure every dollar of your ad spend reaches prospects who are most likely to convert and become repeat customers.
Our expertise spans multiple industries:
- Healthcare
- B2B
- Ecommerce
- Local businesses in Chicago and throughout Illinois
- Law offices and independent practices
- Mental health counseling practices
- Nonprofits
- Automotive, manufacturing and more.
Whether you’re a Chicago small business or a national brand, our dedicated team tailors every TikTok campaign to maximize reach, engagement, and ROI. Reach out to schedule a time to chat!
Meet the team you’ll be working with
Explore our complete paid advertising solutions
TikTok advertising works best as part of a comprehensive digital marketing strategy. Our team helps clients leverage multiple platforms to create a cohesive approach that maximizes reach and conversions.
Meta Ads Management
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LinkedIn Ads Management
Connect with decision-makers and professionals through strategic LinkedIn advertising. Ideal for B2B companies, our LinkedIn Ads services help you generate quality leads, build brand authority, and engage with high-value business audiences.
Bing Ads Management
Capture valuable search traffic and reach audiences that Google might miss. Our team creates and optimizes Microsoft Advertising campaigns that complement your search strategy and connect with Bing’s unique user base.
Google Ads Management
Our team creates and optimizes search, display, and shopping campaigns that drive qualified traffic and conversions through keyword research, compelling ad copy, and continuous performance optimization.
Reach out to set up a free, 15-minute consultation about your TikTok Ads.
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FAQs about TikTok Ads
Yes, TikTok ads can be highly effective for small businesses, especially those targeting younger demographics or local audiences. The platform’s advanced targeting allows small businesses to compete effectively with larger brands by reaching very specific customer segments.
Most businesses start seeing initial performance data within 7-10 days of launching TikTok campaigns. Meaningful optimization opportunities typically emerge after 2-4 weeks of consistent data collection. Significant scaling and improved performance usually occur after 60-90 days of ongoing optimization. The timeline depends on your budget, industry competition, and how quickly we can gather sufficient conversion data to optimize effectively.
TikTok ads typically cost between $0.50-$2.00 per click, with minimum daily budgets starting at $20 per campaign. The actual cost depends on your targeting, industry, and campaign objectives. Most businesses see effective results with monthly ad budgets between $3,000-$10,000, which allows for proper testing and optimization. Our team helps determine the right budget based on your goals and expected return on investment.