Digital Marketing for Healthcare

We know healthcare.

Our experience working together with healthcare professionals runs deep. From groundbreaking SEM campaigns to modern website builds, we have the expertise to transform your digital marketing.

Partner with us to put together a digital strategy that transforms your organization. We work with healthcare organizations of all sizes—local private practices, remote rural hospitals, and large, regional hospital groups.

I have found Pilot an invaluable partner in helping our organization to develop and implement effective digital campaigns that promote our services and allow us to connect with our patient families.
Manager at Children’s Hospital & Medical Center, Omaha, NE

Proven marketing solutions

The most common goal for healthcare institutions is to drive appointments, preferably from new patients, but also new appointments for existing patients.

How do you get these appointments? By thinking like a healthcare consumer and how they search.

PPC Campaigns

PPC is the smartest, fastest way to market your healthcare institution. Since 2010, with laser-focused targeting, we have used search ads, display ads, video ads, and social media ads to fill appointment books for hospitals, clinics, and doctors of all stripes.

PPC Solutions for Healthcare

Acquire new patients
Cut out Zocdoc and HealthGrades
Promote all or specific service lines
Drive appointments to particular doctors
Increase referrals
Raise brand awareness
Provide thought leadership in your community
Educate consumers on trends

PPC Management

Modern Web Development

We design and build websites with an emphasis on accessibility and SEO optimization. Get a website that your patients will find easy to use, and your team easy to manage.

Web development solutions for healthcare

Custom Websites
Doctor Directories
Doctor Review Systems
Right-Sized Online Appointment Systems
Doctor Portals
Health News Blogs
API Integrations
Progressive Web Apps (PWAs)

Web Development

Search Engine Optimization (SEO)

We optimize the entire user experience, from search engine to website. When a user is looking for the care you provide, make sure they’re finding you and your doctors instead of DocZoc or HealthGrades.

SEO solutions for healthcare

Google Business Listing Optimization
Improved Site Architecture
Landing Page Optimization
Advanced Schema.org Implementation
Optimized Doctor Directories

SEO Services

Read how we drove thousands of new appointments with paid search ads.

Our digital marketing goes above and beyond

Analytics Consulting

How well you track and analyze your campaigns is key to their success. Make sure your data analytics is healthy.

Analytics

Conversion Optimization

Obstacles are opportunities. Use experimentation to deliver the best version of your website to users.

CRO

Local SEO

Make sure your clinics, medical centers, and doctor listings are accurate. We can manage it for you.

Local SEO

Our engagement with Pilot was exactly what we needed to help our new web team execute SEO strategy and organize our Google Analytics account.
Digital Marketing Manager, University of Maryland Medical System

11 Years of Healthcare Digital Marketing Experience

We have been working with healthcare clients—large and small—since 2010. We work with multi-state healthcare groups, rural hospitals, local specialty clinics, and healthcare associations. What we learn with one client can always be applied to others.