Healthcare Digital MarketingDigital marketing strategies to get you more patients. We know healthcare. Our experience working together with healthcare professionals runs deep. From groundbreaking SEM campaigns to modern website builds, we have the expertise to transform your digital marketing. Partner with us to put together a digital strategy that transforms your organization. We work with healthcare organizations of all sizes—local private practices, remote rural hospitals, and large, regional hospital groups. I have found Pilot an invaluable partner in helping our organization to develop and implement effective digital campaigns that promote our services and allow us to connect with our patient families.Manager at Children’s Hospital & Medical Center, Omaha, NE Proven marketing solutions The most common goal for healthcare institutions is to drive appointments, preferably from new patients, but also new appointments for existing patients. How do you get these appointments? By thinking like a healthcare consumer and how they search. PPC Campaigns PPC is the smartest, fastest way to market your healthcare institution. Since 2010, with laser-focused targeting, we have used search ads, display ads, video ads, and social media ads to fill appointment books for hospitals, clinics, and doctors of all stripes. PPC Solutions for Healthcare Acquire new patientsCut out Zocdoc and HealthGradesPromote all or specific service linesDrive appointments to particular doctorsIncrease referralsRaise brand awareness Provide thought leadership in your communityEducate consumers on trends PPC Management Modern Web Development We design and build websites with an emphasis on accessibility and SEO optimization. Get a website that your patients will find easy to use, and your team easy to manage. Web development solutions for healthcare Custom Websites Doctor DirectoriesDoctor Review SystemsRight-Sized Online Appointment SystemsDoctor PortalsHealth News BlogsAPI IntegrationsProgressive Web Apps (PWAs) Web Development Search Engine Optimization (SEO) We optimize the entire user experience, from search engine to website. When a user is looking for the care you provide, make sure they’re finding you and your doctors instead of DocZoc or HealthGrades. SEO solutions for healthcare Google Business Listing OptimizationImproved Site ArchitectureLanding Page OptimizationAdvanced Schema.org ImplementationOptimized Doctor Directories SEO Services Read how we drove thousands of new appointments with paid search ads. Our digital marketing goes above and beyond Analytics Consulting How well you track and analyze your campaigns is key to their success. Make sure your data analytics is healthy. Analytics Conversion Optimization Obstacles are opportunities. Use experimentation to deliver the best version of your website to users. CRO Local SEO Make sure your clinics, medical centers, and doctor listings are accurate. We can manage it for you. Local SEO Our engagement with Pilot was exactly what we needed to help our new web team execute SEO strategy and organize our Google Analytics account. Digital Marketing Manager, University of Maryland Medical System 11 Years of Healthcare Digital Marketing Experience We have been working with healthcare clients—large and small—since 2010. We work with multi-state healthcare groups, rural hospitals, local specialty clinics, and healthcare associations. What we learn with one client can always be applied to others. Related Case Studies Three-pronged approach increases mammograms 40% Optimized doctor directory for children’s hospital Schedule a free 15-minute consultation. Complete the form to schedule a time to talk, or give us a call at 773-809-5002 and let’s chat for 15 minutes about your website. Name* First Email* Company* How can we help?
