Technical SEO

Build the technical foundation that transforms search performance.

Transform your website’s foundation with Pilot’s technical SEO expertise. Our Chicago-based team specializes in optimizing the technical elements that help search engines effectively crawl, understand, and rank your website.

Why Technical SEO Matters

Technical SEO is the foundation of your website’s search performance. Without it, even the best content won’t rank. Our approach focuses on three critical areas:

Site IA & Crawlability

  • Clean, logical URL structures
  • Strategic internal linking to distribute page authority
  • XML sitemaps and robots.txt optimization
  • JavaScript rendering optimization
  • Duplicate content prevention
  • Site migration and redesign support

UX & Core Web Vitals

  • Advanced Core Web Vitals monitoring and optimization
  • Mobile-first optimization
  • Site speed improvements
  • Security (HTTPS) implementation
  • User experience enhancement
  • JavaScript framework optimization
  • Page speed acceleration

Enhanced Search Visibility

  • Schema markup implementation
  • Merchant feed optimization for ecommerce websites
  • Rich snippet optimization
  • Canonical tag management
  • Mobile optimization
  • Ecommerce feed optimization

They are the most friendly, up-beat, talented individuals. I highly recommend them for their excellent work on all ends of our partnership—from SEO to Google Ads, web development, and writing content, to creating a user-friendly experience for our staff and users, and for always looking for ways to better our website.

Nancy Braun

Our Technical SEO Process

Discovery & Audit

We start with a comprehensive technical audit of your website, analyzing:

  • Crawl efficiency and indexation status
  • Site architecture and internal linking
  • Page speed and Core Web Vitals
  • Mobile optimization
  • Schema markup implementation
  • Security configurations
discovery and gathering data
strategy and planning

Strategic Planning

Based on audit findings, we develop a prioritized roadmap that:

  • Identify critical technical issues
  • Outline implementation steps
  • Set clear timelines
  • Establish KPI benchmarks

Implementation & Optimization

Our team of technical SEO experts:

  • Execute improvements systematically
  • Monitor impact on search performance
  • Adjust strategy based on results
  • Provide regular progress updates
optimization process drawing

Why Choose Pilot for Technical SEO?

Deep Technical Expertise

Our team stays ahead of search engine algorithm updates and technical requirements, ensuring your website meets and exceeds current standards.

Data-Driven Approach

We use advanced tools and analytics to identify issues, measure improvements, and demonstrate ROI.

Transparent Communication

Regular reporting and clear communication keep you informed about your website’s technical health and performance improvements.

Proven Results

Our technical SEO work has helped clients achieve:

Improved crawl efficiency

Faster page load times

Better search engine rankings

Increased organic traffic

Enhanced user experience

Get Started with Technical SEO

Let’s analyze your website’s technical foundation and create a roadmap for improvement. Contact us today for a technical SEO audit and consultation.

About our Chicago-based SEO team

Pilot Digital is a digital marketing agency specializing in technical SEO, analytics consulting, web development, and performance optimization. Our team of certified experts helps businesses improve their search visibility through strategic technical improvements.

Ben Hicks
SEO | Partner
Charlie Weller
SEO | Partner
Julia Nordhem
SEO
Jordan Rawlings
SEO
Emma Vescio
SEO

Schedule a free 15-minute consultation.

Complete the form to schedule a time to talk, or give us a call at 773-809-5002 and let’s chat for 15 minutes about your website.

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