HIPAA Compliance for Websites

Stop Choosing Between Marketing Data and Compliance

Healthcare organizations are shutting down Google Analytics, disabling ad pixels, and removing website features out of fear of HIPAA violations.

The result: No conversion data, wasted ad spend, and frustrated patients trying to use your website.

There’s a better way. You can have complete HIPAA compliance while keeping the marketing tools and website features that drive patient acquisition.

Let’s talk.

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Tracking Event Label

The Real Problem

Standard web technologies share Protected Health Information (PHI) with third parties—often without you realizing it.

When someone visits your cardiology page, schedules an appointment, or watches a video about diabetes treatment, their behavior becomes PHI. If that data is sent to Google, Meta, or other platforms without proper safeguards, you’re violating HIPAA.

Four common website HIPAA violations:

• Analytics & Advertising Tracking: Google Analytics 4, Google Ads, Meta Pixel, and similar tools send visitor data to third-party servers. This is currently the #1 source of HIPAA lawsuits against healthcare organizations.
• Embedded YouTube Videos: YouTube tracks which pages visitors view and their interactions, then sends that data to Google—even in “privacy-enhanced mode.”
• Embedded Google Maps: Live embedded maps place tracking cookies and share behavioral data with Google, creating the same compliance issues as YouTube.
• Website Forms: Most contact and appointment forms fail HIPAA requirements: wrong platforms, inadequate encryption, missing Business Associate Agreements, or insecure data handling.

Solutions to Make Your Website HIPAA Compliant

Pilot Digital specializes in making healthcare websites fully HIPAA compliant while preserving marketing effectiveness and user experience. We sign business associate agreements (BAAs) with all vendors.

HIPAA Compliant Analytics ›

Server-side tracking that strips PHI and PII before data reaches Google Analytics, Google Ads, Meta, or other platforms. Keep your conversion tracking and optimization capabilities—without compliance risk.

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HIPAA-Compliant Videos ›

Custom-branded video player built on HIPAA-compliant Akamai infrastructure. Embed videos on your website without sending any data to Google or other third parties.

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Compliant Forms

We’ll recommend the right HIPAA-compliant form platform for your needs, handle implementation and integration with your CRM and marketing tools, and secure all required Business Associate Agreements.

Compliant Maps

Google Maps shares data back to Google, which violates HIPAA. We’ll help you find solutions for patients to find your locations without tracking violations.

Stay HIPAA compliant and keep your existing tools.

Our HIPAA-compliant implementation doesn’t stop at Google Analytics 4:

• Google Analytics, Google Ads, and Meta campaigns
• Conversion tracking and ROI measurement
• Marketing optimization based on real data
• Videos, maps, and forms patients expect
• Complete website functionality

Get HIPAA-Compliant →

* Annual payment discounts available