Our approach to CRO
The way users interact with your website can seem unpredictable, and it’s always evolving with each edit you make. The most successful websites stay ahead of the game by continuously testing new experiences to gradually improve their website over time.
When embraced as part of your company culture, experimentation can help your business make better business decisions to avoid potential mistakes.
The experimental process
Our team will help your website convert more users — not by sticking to best practices or what has worked in the past, but by running experiments to make proven improvements.
Testing
Different versions of the same content are displayed to two or more user groups.
Monitoring
We’ll actively monitor the experiment to identify the winner.
Improving
Once a statistically significant winner emerges, it’s published to the site.
Our scientific process to improve your conversion rate.
Gather analytics
Beyond quantitative session data, we use a variety of analytics tools to collect more qualitative user data — aggregated click- and heatmaps, funnel and form drop-offs, even recordings of entire sessions — to help us understand exactly how users interact with the site.
Identify opportunities for improvement
We sift through the data to find specific points in the website’s funnel where users aren’t behaving as intended.
Hypothesize improvements
The next step is to ask questions about why these weak spots exist, and to propose solutions to these problems. Each hypothesis is the basis for a test.
Experiment
Here’s the fun part. We test our hypothesis by running an experiment—using A/B, multivariate, or split URL tests—to prove whether our changes have led to a statistically significant improvement.
Review what we’ve learned, and start again
A successful experiment is a beautiful thing, but even an inconclusive test provides valuable information — whatever we changed did not have a significant impact on users. CRO is a never ending process — there is always room to improve the user experience, so we take what we’ve learned and experiment again!
They are collaborative, friendly, open-minded people. They’ve brought us a lot of fresh ideas and personally taught me a lot about marketing and SEO.
Sarah Mayo, Costa Rica Experts
Going Beyond Conversions
Don’t be mistaken, increasing the number of conversions you get on a given day is never a bad thing. But CRO can also impact your organization on a deeper level by building a culture of experimentation and continual improvement.
A winning website shouldn’t be a fixed entity, but rather one that’s constantly changing, improving. Experiments mostly fail, and that’s a good thing. Those failures are the act of exposing bad ideas with data. Simply embracing the idea that a current state of being is just an iteration rather than the final solution puts your company on the path towards success.
Schedule a free 15-minute consultation.
Complete the form to schedule a time to talk, or give us a call at 773-809-5002 and let’s chat for 15 minutes about your website.
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