PPC Management

Chicago’s Premier PPC Agency

We are a Google Ads Premier Partner, a certification awarded to companies with proven Google Ads skill and expertise. Our success managing paid search campaigns has given us access to special resources and allowed us to work alongside Google’s own experts to improve our client’s campaigns.

We manage over $6M of ad spend around the globe. Our pay-per-click experts have experience across many industries, including healthcare, manufacturing, automotive, E-commerce, and B2B, and have worked with companies of all sizes, from Chicago small businesses to international corporations.

SEM & PPC Platforms

Our paid search team has experience managing campaigns both large and small across the paid media landscape. See what we can do for your PPC campaign:

Google Ads Management

Bing PPC

Powered by in-depth LinkedIn data, Bing PPC campaigns are a powerful tool in the B2B marketing arsenal. Using LinkedIn profile information, Bing can target Dynamic Search Ads and shopping campaigns to customers based on their company, job function and industry. 

Hulu Ads

Break into the mainstream by displaying your ads on some of the most popular streaming TV shows. With Hulu ads, you can target audiences by city, state, designated marketing area, and by device. As one of the first agencies to get a Hulu agency account, we can help you get ahead of your competition and into the spotlight.

I enjoy working with Pilot because their knowledge and experience brings a unique perspective to our organization and makes us think outside of our typical thought processes.

Zac Buikema, Neb Medical

Our approach to PPC management

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Keyword Research & Competitive Analysis

Understanding your unique paid search market

We start with research to understand your business, competitors, and your target audience. During this discovery phase we work with you to define what the KPIs should be, and what success will look like. Whether it’s driving website leads or improving brand awareness, your goals are central to defining the campaign strategy.

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Campaign Strategy

Defining campaign strategy for each ad platform

Each campaign strategy is different — your business has unique goals, budgets, and target audiences. Whether your focus is generating leads, increasing sales, or building brand awareness, we will take the time to review all your paid media options for what will help you meet your unique goals. We’ll help you learn which platforms present the greatest opportunity for return on ad spend.

Building an accessible PPC strategy

Accessible ads can be understood and interacted with by a wider audience, including people with different abilities.

• We are conscious of accessible writing best practices and understand the importance of clearly communicating a message that can be easily digested.
• We’ll write original ad copy, design accessible landing pages, and ensure your ad messaging matches that of your website.

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Account Configuration

Getting your ads running

The technical implementation of an ad campaign is often complicated. It can include:

• Ad creation – Writing text ads and designing display ads.
• Conversion audit – Ensuring that there’s a viable conversion point on your site.
• Conversion tracking — Making sure we’re tracking all leads and conversions: phone calls, form submissions, and purchases.

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Ad Spend Optimization

Adjusting your campaigns for optimal performance

This is where our expertise is felt the most. We constantly monitor and adjust your campaign to get the most out of your ad spend. Common tweaks include:

• A/B/n testing on ad copy
• Testing landing pages
• Adding negative keywords
• Improving keyword match types
• Scheduling ads
• Bidding based on location
• Bidding based on demographics

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Analysis & Reporting

Reports that keep you up-to-date on your campaign’s performance

Transparency is our policy, so we take the time to create and review custom reports with you. We believe you deserve to know how and why your money is being spent on your campaign.

Learn more about custom reports ›