We are Chicago’s Premier PPC Agency
We are a Google Ads Premier Partner, A certification awarded to the top three percent of agencies with proven Google Ads skill and expertise. Our success managing paid search campaigns has given us access to special resources and allowed us to work alongside Google’s own experts to improve our client’s campaigns.
We manage over $10M of ad spend around the globe. Our pay-per-click experts have experience across many industries, including healthcare, manufacturing, automotive, E-commerce, and B2B, and have worked with companies of all sizes, from Chicago small businesses to international corporations.
Schedule a time to chat with our team about your PPC campaign
I enjoy working with Pilot because their knowledge and experience brings a unique perspective to our organization and makes us think outside of our typical thought processes.
– Zac Buikema, Neb Medical
Our agency’s approach to PPC management – explore our process
Keyword Research & Competitive Analysis: Understanding your unique paid search market
We begin with research to understand your business, competitors, and your target audience. During this discovery phase, we work with you to define what the KPIs should be, and what success will look like.
Whether it’s driving website leads or improving brand awareness, your goals are central to defining the campaign strategy.
PPC Campaign Strategy: Defining campaign strategy for each ad platform
Each campaign strategy is different — your business has unique goals, budgets, and target audiences. Whether your focus is generating leads, increasing sales, or building brand awareness, we will take the time to review all your paid media options for what will help you meet your unique goals. We’ll help you learn which platforms present the greatest opportunity for return on ad spend.
Building an accessible PPC strategy for your business
Accessible ads can be understood and interacted with by a wider audience, including people with different abilities.
- We are conscious of accessible writing best practices and understand the importance of clearly communicating a message that can be easily digested.
- We’ll write original ad copy and ensure your ad messaging matches that of your website.
Account Configuration: Getting your ads running
The technical implementation of an ad campaign is often complicated. It can include:
- Ad creation – Writing text ads and designing display ads.
- Conversion audit – Ensuring that there’s a viable conversion point on your site.
- Conversion tracking — Making sure we’re tracking all leads and conversions: phone calls, form submissions, and purchases.
Ad Spend Optimization: Adjusting your campaigns for optimal performance
This is where our expertise is felt the most. We constantly monitor and adjust your campaign to get the most out of your ad spend. Common tweaks include:
- A/B/n testing on ad copy
- Testing landing pages
- Adding negative keywords
- Improving keyword match types
- Scheduling ads
- Bidding based on location
- Bidding based on demographics
Analysis & Reporting: Reports that keep you up-to-date on your campaign’s performance
Transparency is our policy, so we take the time to create and review custom reports with you. We believe you deserve to know how and why your money is being spent on your campaign. Learn more about custom reports >
SEM & PPC platforms
Our paid search team has experience managing campaigns both large and small across the paid media landscape. See what we can do for your PPC campaign:
Google Ads Management
Google Search Campaigns
Get your Google ads in front of people when they are searching to buy. Search campaigns have the most precise targeting options available in the industry.
Display Campaigns
Google’s display network reaches 90% of users worldwide. Get your brand in front of the right audience, on the right websites, at the right time.
Video Campaigns
YouTube is the second largest search engine in the world, and quite possibly first when it comes to value for your online ad spend. Get incredible brand lift while also driving new leads for your business.
Shopping Campaigns
Shopping ads are the most effective form of online advertising available. Market your products at exactly the moment when users are searching for related goods.
Remarketing Campaigns
Remarketing is the most cost-effective way to keep your brand in front of prospective buyers while they move through their buying journey. We target display ads to users who have already visited your website across Google’s display network.
Google Performance Max Campaigns
Performance Max allows you to access all of your Google Ads inventory from one campaign to convert more customers across all of Google’s channels like YouTube, Display, Search, Discover, Gmail, and Maps.
Bing PPC ads
Powered by in-depth LinkedIn data, Bing PPC campaigns are a powerful tool in the B2B marketing arsenal. Using LinkedIn profile information, Bing can target Dynamic Search Ads and shopping campaigns to customers based on their company, job function and industry.
Expand your reach with Paid Social
We have experience working with Facebook, Instagram and LinkedIn. Depending on the type of business, you should strongly consider advertising on one of those channels. If it can sway an election, it’ll surely help you sell a pair of shoes. Learn more >
Talk with our team about your PPC campaign
I’m spending half the budget I was paying my previous “big name” agency, and getting a lot more calls –
Josue Jamie, Aaron Auto Glass
Meet the PPC team at Pilot
Frequently asked questions about PPC management and ad campaigns
Ad spend is the amount of your business spends on advertising efforts. On ad platforms, such as Google Ads, you set a daily budget; Google will then make sure your total ad spend doesn’t exceed your monthly overall budget. Ad spend is separate from our management fees.
A PPC ad campaign involves bidding on relevant search terms or impressions in a digital auction and paying a fee each time an your is clicked or viewed. This bid cost can range depending on certain auction-time signals such as competiveness, ad quality, landing page experience, device, location, and time of day. This controls your cost-per-click (CPC) and where you rank at on the search engine results page (SERP). We utilize our expertise in order to figure out a strategy to achieve the best results possible for your campaigns.
First, we will define your goals. These can be to create brand awareness, increase website traffic, generate leads, or boost sales for your E-commerce store.
With your goals and your audience in mind, we will recommend ad platforms, such as Google Ads, Microsoft Ads, Meta Ads, or Linkedin Ads, as well as campaign types we believe will best benefit your goals.
We will then perform competitor analysis and keyword research, target audiences and locations, choose bidding strategies, create ads, and set up conversion tracking. Our team will continuously optimize your campaigns in order to ensure you’re spending your budget in the most optimal way possible.
Explore resources to learn more about PPC
Schedule a free 15-minute consultation.
Complete the form to schedule a time to talk, or give us a call at 773-809-5002 and let’s chat for 15 minutes about your website.
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