Healthcare marketing designed for the modern institution.
At Pilot, we align our digital marketing strategies with every step of the patient journey. From initial symptom research to appointment scheduling and beyond, our integrated approach combines SEO, PPC, HIPAA-compliant analytics, and custom web development to meet patients exactly where they are. By leveraging data-driven insights while maintaining a deeply human focus, we help healthcare organizations connect with patients at crucial decision points—increasing appointment bookings and building lasting brand loyalty.
Let’s talk.
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15 years of healthcare digital marketing solutions
Our experience working together with healthcare professionals runs deep. From groundbreaking SEM campaigns to modern website builds and our innovative HIPAA-compliant analytics solutions, we have the expertise to transform your digital marketing. We have been working with healthcare clients—large and small—since 2010. We partner with multi-state healthcare groups, rural hospitals, local specialty clinics, and niche healthcare associations. Our years of experience has culminated in a comprehensive and broad understanding of healthcare marketing.
Solutions That Connect You to Patients
HIPAA-Compliant Analytics
Our HIPAA-compliant solution lets you safely use GA4, Google Ads, and Meta Ads, while ensuring your patient data is protected. Transform your analytics and advertising platforms to track conversions, without exposing PHI to unauthorized parties.
Our HIPAA-Compliant Analytics
- Signed BAA’s
- 100% HIPAA-compliant analytics
- Full privacy protection
- Audit your current setup
- Configure Server-Side GTM
- Strip & harden data
- Ongoing support
Is your website violating HIPAA? Ensure compliance with our comprehensive HIPAA checklist.
Paid Search Marketing Campaigns
Pay-Per-Click marketing (PPC) is the smartest, fastest way to market your healthcare institution. Since 2010, with laser-focused targeting, we have used Google Ads, Microsoft Ads, and other platforms to help connect prospective patients to hospitals and clinics of all sizes.
PPC Solutions for Healthcare
- Acquire new patients
- Cut out Zocdoc and HealthGrades
- Promote all or specific service lines
- Drive appointments to particular doctors
- Increase referrals
- Raise brand awareness
- Provide thought leadership in your community
- Educate consumers on trends
Search Engine Optimization (SEO)
We optimize the entire user experience, from search engine to website. When a user is looking for the care you provide, we ensure they’re finding you and your doctors instead of ZocDoc or HealthGrades.
SEO solutions for healthcare
- Google Business Listing Optimization
- Improved Site Architecture
- Landing Page Optimization
- Advanced Schema.org Implementation
- Optimized Doctor Directories
Modern Web Development
We design and build websites with an emphasis on accessibility and SEO optimization. Let us build a website that your patients will find easy to use, and your team easy to manage.
Web development solutions for healthcare
- Custom Websites
- Doctor Directories
- Doctor Review Systems
- Right-Sized Online Appointment Systems
- Doctor Portals
- Health News Blogs
- API Integrations
- Progressive Web Apps (PWAs)
Our digital marketing goes above and beyond
Web Accessibility
Digital accessibility can help expand your customer base and improve overall user experience.
Conversion Optimization
Obstacles are opportunities. Use experimentation to deliver the best version of your website to users.
Local SEO
Make sure your clinics, medical centers, and doctor listings are accurate. We can manage it for you.
I have found Pilot an invaluable partner in helping our organization to develop and implement effective digital campaigns that promote our services and allow us to connect with our patient families.
Manager at Children’s Hospital & Medical Center, Omaha, NE
Let’s discuss your healthcare organization’s digital marketing.
Complete the form to start a conversation with us, or give us a call at 773-809-5002 and let’s chat for about your organization.
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