HIPAA Compliant Analytics
Acquire More Patients Without Compromising HIPAA Compliance
While Google Analytics is not HIPAA compliant, our HIPAA-compliant solutions lets you safely use GA4, Google Ads, and Meta while protecting patient data. We transform your analytics and advertising platforms to track conversions without exposing PHI to unauthorized parties—maintaining your marketing capabilities while eliminating compliance risks.
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Free HIPAA Compliant Consultations
Learn more about how we strip PHI so you can safely use Google Analytics for healthcare marketing.
The Pilot Approach: Making Marketing Analytics HIPAA-Safe
Business Associate Agreements (BAAs) – To formalize our role as your HIPAA-compliant partner, we sign a BAA that outlines our commitment to safeguarding PHI. This ensures every step of our analytics and advertising solution meets HIPAA requirements. Ask us about signing a BAA with your organization
Audit Your Current Setup – We begin by reviewing your existing analytics configurations (GA4, Google Ads, Tag Manager, or any alternatives) to identify potential data leaks or HIPAA vulnerabilities.
Configure Server-Side GTM – Our team sets up a dedicated server container at a custom subdomain of your own domain. This server container allows us to precisely control what data is stripped or passed along to the endpoints, like GA4, Google Ads or Meta Ads.
Strip & Harden Data – We remove IP addresses, user agent strings, and any other identifying details, replacing them with anonymized identifiers to keep each user’s session data intact without exposing their identity.
Validate & Test – Through rigorous testing, we ensure that GA4 still provides the insights you need—like user flows, conversions, and geo-based reporting—and your ads platforms are tracking conversions without risking PHI.
Ongoing Support – After deployment, we’re here to optimize and maintain your HIPAA-compliant analytics setup, ensuring consistent performance and coverage for your marketing efforts.
Digital Marketing Experts in Healthcare for 15+ Years
For over a decade and a half, we’ve helped healthcare organizations grow through groundbreaking SEM campaigns, modern website builds, and advanced analytics. Now, as a Google Certified Partner with deep technical SEO expertise, we’re elevating healthcare marketing even further with HIPAA-compliant analytics solutions—ensuring patient privacy while maximizing your ROI.
Connect with our analytics team to get started with a custom solution for your business.
Privacy-Safe GA4, Google Ads, Meta Ads, LinkedIn and more
Our solution ensures you remain on the right side of HIPAA regulations, keeping patient data safe while preserving the analytics you need to run effective marketing campaigns.
We seamlessly integrate with all major advertising and analytics platforms—while stripping out sensitive data—so you can reach your audience effectively without ever compromising on HIPAA compliance.
Server side tagging helps deliver HIPAA-compliant web analytics to help you make strategic business decisions
We use server-side Google Tag Manager (sGTM) to maintain full control over what data flows to third party servers (like Google’s or Meta’s). The end result is accurate, privacy-safe analytics without the risk of a HIPAA violation.
sGTM routes all data through our secure server before it reaches third-party platforms like Google Analytics. This gives us complete control to strip or anonymize PHI and PII before any information leaves your domain, eliminating the risk of unauthorized data collection that occurs with client-side tracking.
User Browses Your Site
- When visitors land on your site, all user interactions are routed to our secure, server-side container instead of going directly to GA4, Google Ads, Meta, or other analytics platforms.
- Third parties receive zero data automatically.
Server-Side Data Control
- Inside the server container, we either strip out personal identifiers (e.g., IP addresses, user agents) or replace them with anonymized, hashed IDs.
- This eliminates any risk of browser fingerprinting, ensuring no PII leaks to third parties.
Fully Functional Analytics
- We then forward only the necessary, compliant data to GA4, Google Ads, Meta, or other endpoints.
- You still receive key insights—including session volume, approximate geo location (country/state), device category, and marketing attribution details—all while maintaining HIPAA compliance and user privacy.
Business Associate Agreements: The Foundation of HIPAA-Compliant Partnerships
A Business Associate Agreement isn’t just paperwork—it’s the critical legal framework that enables your marketing analytics to operate within HIPAA guidelines. As your dedicated compliance partner, our comprehensive BAA:
- Clearly defines our role in processing and protecting patient data
- Establishes specific safeguards we implement for all analytics implementation
- Outlines breach notification protocols and response procedures
- Documents our commitment to regular compliance audits and updates
Unlike generic BAAs offered by some platforms, our agreement is tailored to your specific analytics needs, ensuring every tracking parameter and data point is properly evaluated for compliance. This specialized approach prevents the common pitfalls that lead to PHI exposure while preserving the marketing insights you need to measure campaign effectiveness.
We handle the complexity of HIPAA compliance so you can focus on growing your practice with confidence.
I have found Pilot an invaluable partner in helping our organization to develop and implement effective digital campaigns that promote our services and allow us to connect with our patient families.
Manager at Children’s Hospital & Medical Center, Omaha, NE
Let’s chat about your HIPAA compliance.
Complete the form to schedule a time to talk, or give us a call at 773-809-5002 to chat for 15 minutes about your healthcare organization’s needs.
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FAQs about HIPAA-compliant analytics set-up, consulting and management
Standard analytics platforms collect and store personally identifiable information (PII) such as IP addresses and user agent strings, which can be considered PHI when associated with healthcare website visitors. These platforms also don’t typically offer Business Associate Agreements (BAAs) that meet HIPAA requirements, creating significant compliance risks for healthcare organizations.
Absolutely. Our solution preserves all critical marketing metrics—including conversion tracking, campaign attribution, and user journey analysis—while stripping away any data that could potentially identify individual patients. You’ll still know which marketing channels are performing best without compromising compliance.
After an initial audit of your current setup, most implementations can be completed within 2-3 weeks. The exact timeline depends on the complexity of your existing tracking infrastructure and the number of platforms you’re using. We prioritize thoroughness over speed to ensure complete compliance.
No. We design implementations to preserve your historical data while ensuring future data collection is compliant. We can also help you audit existing data for potential compliance issues and implement data retention policies that align with HIPAA requirements.
While some platforms offer their own BAAs, these rarely cover the full scope of marketing analytics. Our solution eliminates the need for multiple BAAs by handling all PHI processing on our secure servers before sending anonymized data to third parties, creating a single point of HIPAA compliance.