Microsoft Bing Ads

Utilize Microsoft advertising's untapped potential for lower costs, higher conversions, and access to valuable demographics most competitors ignore.

Ads consulting, set-up and management

Our Chicago-based digital marketing team specializes in helping businesses like yours leverage this underutilized channel to acquire customers at significantly lower costs.

Reach out for a free ads consult

Expand your PPC strategy

Over the years, we’ve consistently seen Microsoft’s search network deliver strong ROI for our clients. Microsoft Bing ads present a strategic opportunity to acquire customers while most competitors chose to focus solely on Google.


We offer free, 15-minute consultations so we can learn about how we can support your Bing ads setup and management. Reach out to schedule a time to chat.

Our data-driven approach to Bing ads management leverages years of pay-per-click experience to deliver measurable results, enhanced ROI, and access to demographics that often demonstrate higher commercial intent than typical Google users.

We are currently offering a free, 15-minute consultation for those interested in Microsoft Bing Ads management.

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The process of setting up your Microsoft Bing ads

We apply proven PPC methodology to Microsoft’s advertising platform, adapting tactics to leverage Bing’s technical capabilities and distinct user demographics.

Technical setup & account structure

  • Configure proper UTM tracking parameters and conversion actions
  • Implement proper campaign hierarchy for budget control and performance analysis
  • Set up Microsoft Ads Editor for efficient campaign management and bulk operations

Audience targeting & segmentation

  • Target users based on the device, operating system and browser combinations
  • Implement in-market audience targeting with appropriate bid modifiers
  • Utilize LinkedIn Profile targeting data that is exclusive to Microsoft’s platform

Data-driven optimization protocol

  • Apply automated bidding strategies appropriate to campaign objectives
  • Execute regular negative keyword audits to improve quality score
  • Implement structured A/B testing of ad copy with statistical significance thresholds

Campaign analytics & performance tracking

Our Bing ads reporting focuses on metrics that matter. We create an interactive dashboard, using Looker studio, that pulls in your data. We use the data to determine how we can adapt strategies to get the most out of Bing ads.

  • Cross-platform coster and conversion analysis
  • Quality score breakdown with action items to improve digital marketing strategy
  • ROAS tracking with attribution modeling appropriate to your sales cycle.

Reach out to schedule a time to chat, for free.

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Industry experience in Bing ads management

Our team has implemented successful Microsoft advertising campaigns across many industries:

Whether you’re based in Chicago or operating nationally, we apply the same methodical approach to Bing ads management. We focus on measurable results and transparent reporting.

Technical advantages of Microsoft Bing advertising

Based on years of campaign data – here’s why Bing deserves a place in your PPC strategy:

  1. Cost efficiency: Average CPCs run 30-35% lower than Google for identical keywords in most industries. 
  2. Demographic reach: Access to users with higher average household income and education levels.
  3. Multi-platform exposure: Ads display across Bing, Yahoo, AOL and Microsoft’s syndicated search partners.
  4. B2B targeting capability: Exclusive integration with LinkedIn profile data for professional audience targeting (we also offer LinkedIn ads management).
  5. Technical flexibility: Import existing Google campaigns and apply incremental optimization for the Bing environment.

Microsoft’s search engine values slightly different ranking factors compared to Google. When managing your paid campaigns, we consider how these differences affect overall visibility. 

  • Bing places greater emphasis on exact keyword matches and official domain extensions compared to Google’s semantic matching approach. 
  • Technical SEO factors like XML sitemaps and meta descriptions also carry more weight in Bing’s algorithm. 
  • Social signals, particularly from LinkedIn and Facebook, influence Bing rankings more prominently than in Google search results. 
  • On-page factors including keyword presence in URLs and meta tags remain significant for Bing optimization, requiring a slightly different approach than what works best for Google’s algorithm.

Meet our PPC specialists who have extensive experience with Microsoft Bing ads set-up and management

Michaylah Kimbler
Victor Kamhazi
Jackie Olson
Bobby Maley

Every time I ask them to do something, they get it done same day, of course depending on time I send in my request. You call one number and they pick up, there is no press 1 for this and press 2 for that. They are truly a blessing to work with.

Local business owner in the automotive repair industry

Set up a free, 15-minute consultation with a member of our paid team to get started.

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FAQs about Bing ads

How long does it take to see results from Bing ads?

Most clients see initial performance data within 7-14 days of campaign launch. However, optimal campaign performance typically requires 30-45 days for sufficient data collection, audience refinement, and bid optimization. Our methodical approach includes bi-weekly adjustments based on performance indicators to continuously improve results.

What’s the difference between Google Ads and Microsoft Advertising?

While both platforms operate on similar pay-per-click models, Microsoft Advertising (formerly Bing Ads) reaches users across Bing, Yahoo, and AOL networks. The primary differences include lower competition, 30-35% reduced CPCs, exclusive LinkedIn targeting capabilities, and access to demographics that typically have higher average income and education levels compared to Google’s broader user base.

Can I run the same ads on both Google and Bing?

While Microsoft Advertising allows importing Google Ads campaigns, we recommend platform-specific optimizations. We typically modify ad copy, adjust bidding strategies, and leverage Bing’s unique targeting options rather than using identical campaigns. This approach typically improves campaign performance by 15-20% compared to direct imports.

Are Bing ads worth it for small businesses?

Yes. Small businesses often see strong ROI from Bing ads due to lower competition and cost-per-click rates. With proper campaign management, smaller budgets stretch further on Microsoft’s platform while still reaching valuable audience segments, particularly in B2B and professional service sectors where Bing’s user demographics align with potential clients.

What budget should I allocate for Bing ads?

Effective Bing ads campaigns typically start at $1,500 monthly ad spend, with management fees structured as either percentage-based or flat monthly retainers depending on campaign complexity. We’re transparent about costs and can recommend appropriate budget allocation based on your industry and competition levels.

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