Compliant Analytics & Advertising Solutions for Healthcare
Healthcare organizations are subject to strict regulations when it comes to handling protected health information (PHI). Even seemingly harmless user data—such as IP addresses or web browsing activity—can become a HIPAA liability if it’s inadvertently shared with unauthorized platforms. Non-compliance could lead to hefty fines and damage your organization’s reputation.
Privacy-Safe Google Analytics, Google Ads, Meta Ads, LinkedIn and more
Our solution ensures you remain on the right side of HIPAA regulations, keeping patient data safe while preserving the analytics you need to run effective marketing campaigns.
We seamlessly integrate with all major advertising and analytics platforms—while stripping out sensitive data—so you can reach your audience effectively without ever compromising on HIPAA compliance.
Business Associate Agreement (BAA)
We also sign a Business Associate Agreement (BAA) with your organization, ensuring all data handling meets HIPAA standards. Ask us about signing a BAA with your organization.
Our Approach to HIPAA-Compliant Tracking
We use server-side Google Tag Manager (sGTM) to maintain full control over what data flows to third party servers (like Google’s or Meta’s). The end result is accurate, privacy-safe analytics without the risk of a HIPAA violation.
User Browses Your Site
- When visitors land on your site, all user interactions are routed to our secure, server-side container instead of going directly to GA4, Google Ads, Meta, or other analytics platforms.
- Third parties receive zero data automatically.
Server-Side Data Control
- Inside the server container, we either strip out personal identifiers (e.g., IP addresses, user agents) or replace them with anonymized, hashed IDs.
- This eliminates any risk of browser fingerprinting, ensuring no PII leaks to third parties.
Fully Functional Analytics
- We then forward only the necessary, compliant data to GA4, Google Ads, Meta, or other endpoints.
- You still receive key insights—including session volume, approximate geo location (country/state), device category, and marketing attribution details—all while maintaining HIPAA compliance and user privacy.
I have found Pilot an invaluable partner in helping our organization to develop and implement effective digital campaigns that promote our services and allow us to connect with our patient families.
Manager at Children’s Hospital & Medical Center, Omaha, NE
Key Features & Benefits
Full Privacy Protection
No IP addresses or PII are ever collected by or sent to third parties, drastically reducing compliance risks.
Secure, Anonymized Identifiers
We replace potentially identifying info with hashed identifiers that rotate monthly—further protecting user privacy while still allowing for reliable metrics.
Geo-Location Without IP Storage
We derive location data (e.g., country or state) via an API on the server. This method allows for essential geo-based reporting without retaining or sending IP addresses.
Device Category Retention
By using server-side GTM, we capture whether visitors are on desktop or mobile—no need to transmit the full user agent.
Clean, Accurate Marketing Attribution
UTM parameters are preserved at the server level, so you can still measure and optimize campaigns effectively without exposing sensitive user data.
Seamless Google Ads & Meta Ads Integration
We capture the Google Click Identifier (GCLID) and/or Facebook Click Identifier (FBCLID) on the server, then send conversions directly to Google Ads and Meta Ads for accurate campaign tracking.
How It Works
Business Associate Agreements (BAAs) – To formalize our role as your HIPAA-compliant partner, we sign a BAA that outlines our commitment to safeguarding PHI. This ensures every step of our analytics and advertising solution meets HIPAA requirements.
Audit Your Current Setup – We begin by reviewing your existing analytics configurations (GA4, Google Ads, Tag Manager, or any alternatives) to identify potential data leaks or HIPAA vulnerabilities.
Configure Server-Side GTM – Our team sets up a dedicated server container at a custom subdomain of your own domain. This server container allows us to precisely control what data is stripped or passed along to the endpoints, like GA4, Google Ads or Meta Ads.
Strip & Harden Data – We remove IP addresses, user agent strings, and any other identifying details, replacing them with anonymized identifiers to keep each user’s session data intact without exposing their identity.
Validate & Test – Through rigorous testing, we ensure that GA4 still provides the insights you need—like user flows, conversions, and geo-based reporting—and your ads platforms are tracking conversions without risking PHI.
Ongoing Support – After deployment, we’re here to optimize and maintain your HIPAA-compliant analytics setup, ensuring consistent performance and coverage for your marketing efforts.
Protect patient privacy & power up your marketing.
We’ve got the HIPAA-compliant solution for you.
Digital Marketing Experts in Healthcare for 15+ Years
For over a decade and a half, we’ve helped healthcare organizations grow through groundbreaking SEM campaigns, modern website builds, and advanced analytics. Now, as a Google Certified Partner with deep technical SEO expertise, we’re elevating healthcare marketing even further with HIPAA-compliant analytics solutions—ensuring patient privacy while maximizing your ROI.
Let’s chat about your HIPAA compliance.
Complete the form to schedule a time to talk, or give us a call at 773-809-5002 to chat for 15 minutes about your healthcare organization’s needs.
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