GA4 is not HIPAA compliant by default. We can fix that.
Turn your Google Analytics 4 and other marketing platforms into HIPAA-compliant solutions without losing insights.
Let’s talk.
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Out-of-the-box GA4 violates HIPAA.
Google Analytics 4 collects and transmits Protected Health Information (PHI) by default:
- Captures IP addresses and device IDs (HIPAA identifiers)
- Stores patient journey data that can reveal health information
- Won’t sign a Business Associate Agreement (BAA)
- Creates compliance risks for your healthcare organization
Beyond GA4: Complete Marketing Analytics Compliance
Our HIPAA-compliant implementation doesn’t stop at Google Analytics 4:
- Meta Pixel and Facebook Ads compliance
- Microsoft/Bing Ads tracking protection
- LinkedIn analytics implementation
- HubSpot and CRM data security
- Any marketing platform you need to track performance
Our Solution: HIPAA-Compliant Marketing Analytics
We transform your existing analytics setup into a fully compliant solution for healthcare organizations:
Server-Side Data Control
- Implement privacy-first tracking that blocks PHI transmission
- Filter HIPAA identifiers before data reaches Google’s servers
- Maintain complete patient journey analytics without compliance risks
BAA-Protected Analytics
- Establish proper Business Associate Agreements
- Create secure data pathways that protect patient information
- Ensure all tracking adheres to December 2022 HHS guidance
Complete Analytics Visibility
- Maintain critical marketing insights and conversion tracking
- Preserve marketing attribution while protecting patient privacy
- Continue measuring campaign performance with confidence
I have found Pilot an invaluable partner in helping our organization to develop and implement effective digital campaigns that promote our services and allow us to connect with our patient families.
Manager at Children’s Hospital & Medical Center, Omaha, NE
Why Healthcare Organizations Choose Pilot Digital
- Healthcare marketing analytics expertise for over 13 years
- Certified Google Analytics partner with deep healthcare experience
- Complete solution covering GA4, Meta, HubSpot, LinkedIn, and more
- Privacy-first approach to all marketing technology
- No long-term contracts required
Ready to make your GA4 HIPAA-compliant?
Get a free 30-minute consultation to discuss your analytics compliance needs.
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