Meta Conversions API (CAPI) Tracking
Server‑Side Tracking to Fill in the Gaps of Your Meta/Facebook Advertising.
Turn lost Meta and Facebook conversions into actionable revenue signals—without fighting browsers, ad‑blockers, or the latest iOS update.
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The Browser‑Only Facebook Pixel is Broken
The traditional method of tracking conversions with a Facebook pixel no longer cuts it.
- iOS strips tracking parameters like fbclid, hiding up to 40 % of conversions from Meta reports.
- Safari’s ITP, Chrome’s Privacy Sandbox and corporate ad‑blockers wipe third‑party cookies—so remarketing audiences shrink and CPA rises.
- Less data → weaker bidding signals → under‑optimized budgets.
Stop flying blind. Server‑side CAPI restores your conversion tracking.
Our Solution: Hybrid Pixel + Stape CAPI Gateway
1. Install Meta Pixel & Stape Gateway
A single GTM tag fires both browser and server events, giving you built‑in redundancy.
2. Map & Configure High‑Value Events
We identify your key actions (Lead, Purchase, Subscribe, etc.) and pass revenue values so ROAS algorithms can do their job.
3. Stape Server Provisioning
We spin up an isolated Stape instance, connect your Access Token & Pixel ID, and enable automatic deduplication.
4. Quality Assurance & Debugging
Live tests in Meta Events Manager and the Stape Debugger catch duplicates or missing parameters before launch.
5. Offline Conversion Uploads (Optional)
We can import files into the gateway to send offline conversions to CAPI, telling Meta when a lead becomes a customer.
Why Stape? It’s purpose‑built for Meta CAPI and costs as little as $10 / month per pixel—no AWS headaches.
First‑Party Subdomain Routing
We create and utilize a subdomain of your own domain to set Facebook’s cookies in a first party context.
- Subdomain Setup & DNS – e.g.,
capig.yoursite.compointing to the Stape gateway. - Automatic SSL/TLS – full HTTPS, no mixed‑content warnings.
- First‑Party Cookie Enrichment – Stape sets
_fbp&_fbccookies on your own domain, boosting Meta’s Event Match Quality. - Looks Native, Beats Blockers – Events post through your subdomain, dodging ad‑block filters and ITP caps.
Their full team was proactive and attentive, providing exactly what was needed on time. I especially appreciate that they set us up for future success by leaving us with a detailed plan that included helpful details beyond what was expected.
Director at Thrive Counseling Center, Chicago, IL
Proven Outcomes
Future‑proof tracking ahead of Chrome’s 3P‑cookie sunset and any new privacy rollouts.
8–20 % jump in reported conversions (varies by vertical).
Higher Event Match Quality → broader attribution windows → lower CPA.
Already Running Server‑Side GTM?
We can fire the same CAPI events directly from your sGTM container—perfect if you’re already invested in a server-side infrastructure. Or, if you haven’t yet, we can set you up with an entirely server-side tagging solution that can handle everything from GA4 to Google Ads to your Meta CAPI events.
Not sure which route fits? We’ll audit and recommend the leanest path.
Reclaim your Meta data.
Get a free 30-minute consultation to discuss what server-side tracking can do for your ROAS.
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